In this rubric you find the answers of frequently asked questions. The answer appears by clicking on the question.


ACSI reservation system

Cost Per Click

    CPC stands for Cost Per Click. This is the method of payment for links to Eurocampings and the camp site DVD-ROM. The name says it all: a charge will only be made when a link to the camp site is actually clicked. You can choose from various categories. Each category has its own number of clicks and its own ‘cost per click’. The more clicks you purchase, the cheaper the clicks are.
    The position a camp site achieves on the Eurocampings results list is based on the total amount spent by the camp site with ACSI. Included in this are: advertisements, links and participation in CampingCard. Participation at exhibitions and the associated stand costs do not count.
    Yes, in principle this is possible, on condition that you also take out an advertisement in at least one of the ACSI guides (in at least the Dutch or German language editions of the European camp site guide). For the Dutch language version the size of the advertisement makes no difference. If you take out an advertisement in the German language version your advertisement must be at least ¼ page in black and white. If you want information about joint usage of a link please contact the ACSI office staff.
    All camp sites in the camp site guide are featured on Eurocampings with their own page of camp site information. If a camp site has no link to Eurocampings, interested visitors cannot click directly from this page to the camp site’s own website. The camp site therefore risks losing potential clients.
    ACSI advises you to stay in the proposed tariff group. This advice is based on the number of clicks the camp site has received in the previous year(s), assuming that the camp site has had a link in the previous years. Should a camp site decide to opt for a lower amount than advised, there is a high likelihood that the number of clicks will be used up too quickly. In order to keep the link the camp site will need to purchase more links.
    If a camp site enters at a higher amount than advised there is a chance that not all clicks will be used. The camp site will receive a refund on the unused clicks at the end of the year.
    No, the link to a camp site will always be placed on both the DVD and Internet. If the amount to which the camp site has subscribed is used up, and if it no longer wishes to advertise, the link will be deactivated.
    If a camp site chooses this tariff it is opting for the supply of an unlimited number of clicks which ACSI can supply to an unlimited amount. This means that when the total of 3827 clicks is reached and the amount of € 599 is used up, ACSI may continue supplying clicks without requesting permission from the camp site. For every extra € 150 of use, in other words for every 1000 clicks delivered, the camp site will be invoiced.
    The camp site always pays the click price that has been agreed. If a camp site has agreed the € 399 tariff it will never pay more than a click price of € 0.21. The correct click price is therefore € 0.21.
    In this case the camp site paid € 0.21 per click, so the camp site will be credited with 350 x € 0.21 = € 73.50.
    The camp site will receive e-mails from ACSI when the number of clicks is almost used up. These e-mails will state approximately how many days are remaining before the clicks are completely used. You will then have the option to purchase additional clicks to keep the link active. Should you decide not to purchase extra clicks the camp site’s link will be deactivated as soon as the clicks are completely used up. You will be kept informed by e-mail.
    We can best answer this by giving an example.

    Situation 1

    A camp site opts for the € 99 tariff and thus for 275 clicks. For this it pays € 0.27 per click. By July this amount has been used up and the number of clicks has been reached. The camp site informs ACSI that it will allocate another € 100 for link advertising. This € 100 will be added on to the first € 99, the extra € 100 meaning that the camp site now comes into the tariff group of € 99 + € 100 = € 199.

    For the extra € 100 it then receives clicks which apply to the second tariff group, that is for € 0.25 CPC (Cost Per Click) This gives it € 100 / € 0.25 = 400 clicks. Overall it receives for the total amount of € 199 spent, 275 clicks at € 0.27 (the CPC price which applies to the € 99 tariff) + 400 clicks (€ 100 / € 0.25= 400 clicks) = 675 clicks. If the camp site had opted for the initial tariff of € 199 it would have received 696 clicks from ACSI. It has in effect cheated itself.

    Situation 2

    A camp site opts for the € 299 tariff. It has therefore purchased 1192 clicks at € 0.23 CPC. The camp site has used up its clicks by May and decides to spend another € 200 with ACSI for link advertising. This brings it into the € 299 + € 200 = € 499 tariff group with the CPC price of € 0.19 applicable. The camp site receives in total 1192 clicks for € 299 and € 200 / € 0.19 = 1053 clicks. This amounts to a total number of clicks of 1192 + 1053 = 2245.

    If the camp site had initially opted for the € 499 it would have received 2495 clicks
    All camp sites which purchased clicks that were not completely used up by the end of the year have been contacted on several occasions by fax or e-mail. In order to refund payments we need the bank details of the camp site. You can enter these in the ‘bank details’ heading on the left side menu in the ACSI Control Panel.

Analytics

    Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.

    With over 80 reports, your free Google Analytics account will track visitors through your site, and will keep track of the performance of your marketing campaigns - whether they're AdWords campaigns, email campaigns, or any other advertising program. With this information, you'll know which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process. Don't be fooled by the fact that this functionality is available to you for free - Google Analytics is a full-featured, powerful analytics package.

    Source of information: http://www.google.com/support/analytics/